National Lacrosse League Heads to ESPN Under New Broadcast Deal
ESPN will air every National Lacrosse League game this season, on ESPN+ or one of its linear networks, after signing a multi-year broadcast deal with the expanding league. Financial terms have not been...
View ArticleNational Lacrosse League Adds ESPN+ Patch as Leagues, Networks Draw Closer...
Coming off a COVID-forced 635-day hiatus, the National Lacrosse League wanted to emphasize its broadcasts as play resumed in December. And the NLL had just the tool to get the word out: its own...
View ArticleNLL’s Texas Expansion Team Inks Record Sponsor Deal With PlayUp
The Panther City Lacrosse Club, the newest National Lacrosse League expansion team in Fort Worth, Texas, has agreed to a record multiyear sponsorship agreement with online gaming company and sportsbook...
View ArticleNLL Commissioner Nick Sakiewicz Departs After Six Seasons
National Lacrosse League commissioner Nick Sakiewicz is stepping down to “pursue other interests,” the NLL said. Deputy commissioner Jessica Berman will serve as Sakiewicz’s interim replacement as...
View ArticleNHL’s Coyotes Hire Former NLL Commissioner Nick Sakiewicz
The Arizona Coyotes have hired Nick Sakiewicz, former commissioner of the National Lacrosse League, to be the club’s first chief business officer. Sakiewicz will lead the team’s sales and marketing...
View ArticleSporticast: Meet Jessica Berman, the New NWSL Boss
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams sit with Jessica Berman, the new commissioner of the NWSL, to discuss her career and the future of professional women’s...
View ArticleCAA to Lead National Lacrosse League Commissioner Search
The National Lacrosse League has retained CAA to head its search for a new commissioner, according to a person familiar with the matter who was granted anonymity because the deal is private. The...
View ArticleBrett Frood of Stewart-Haas Racing Takes Over as NLL Commissioner
Brett Frood, the president of NASCAR’s Stewart-Haas Racing, has been hired as the next commissioner of the National Lacrosse League. The prominent racing executive is tasked with bringing a fresh...
View ArticleWorld Lax Championship Snags Naming Sponsor as LA28 Decision Looms
For what’s believed to be the first time in its 56-year history, the World Lacrosse Men’s Championship has a presenting sponsor. On Monday organizers introduced Rady Children’s Hospital as the naming...
View ArticleFormer NLL Exec Mark Fine Hired as Next PBR CMO
Former Las Vegas Desert Dogs CEO Mark Fine is ditching the lacrosse field for the toughest sport on dirt. Professional Bull Riding (PBR), one of the largest bull riding leagues in the world, has hired...
View ArticleNLL Inks On-Field Apparel Deal With Castore
The National Lacrosse League, North America’s top league for box lacrosse, has signed a new agreement with Castore, a Manchester, England-based sportswear company, to make it the league’s performance...
View Article